HVAC Dominates Markets
An HVAC business in competitive markets in the South was inundated with unqualified leads from general lead generation services. They switched to an HVAC lead generation program powered by pay per call because this combined the company’s pay per call advertising know how with Ringba’s call tracking. They developed a number of urgency based pay per call landing pages, such as “$99 AC Tune Up Call Now Before Summer Hits!” In addition, the company weighed this investment using cope with Facebook pay per call ads, targeting areas with American homeowners that enjoy the heatwave. The pay per call software also successfully filtered all non emergency calls and routed high intent leads straight to the company’s top performing sales reps.
ROI Skyrocketed
The overall call volume upsurged by 55 percent within a period of 60 days, with 82 percent of these calls reaching the minimum qualification of a 2 minute duration. Our pay per call analytics further indicated that it is their zip codes nearest retirement communities that have a 73 percent booking rate, thereby leading them to open a dedicated service van for that area. Month 4 saw them grow from 2 to 5 vans, with their pay per call leads now constituting 61 percent of their new contracts. Profit per call went from 89to217, thanks to our pay per call optimization.
Illustrates the delivery power of perfectly integrated pay per call systems to HVAC companies seasonally. At times of actual heating weather triggers and up to optimally synchronized call handling, they made it possible for the company to gain 142% more calls when it matters during peak hours. More impressively, 76% of these calls required no follow up proving pay per call HVAC leads deliver customers ready to buy when most motivated to act.