Legal Calls Converted
A personal injury law firm was squandering $22,000/month on a wide reaching PPC campaign generating irrelevant clicks. We re formulated the strategy around legal oriented pay per call ads and targeted only those serious injury cases, through using our pay per call tracking. Our team created pay per call radio ads targeted to drive time commuters and hyper local Google pay per call ads with slogans like “Injured in a Crash? Call Before Evidence Disappears!” We then seamlessly integrated their intake team with our pay per call system to instantly capture caller details and expedite routing urgent cases to attorneys within minutes.
Cases Closed Faster
They improved their call conversion rate threefold, taking it from 8% to 24%, with time spent on the line around 3.2 times longer than that on web leads. The pay per call software provided a tough figure: the callers who mentioned “police report” or “hospital” had a retention rate of 91%, so that was a reason to adjust the bids toward these keywords. Now, 42% of the new cases are coming via pay per call, for 63% cheaper than standard PPC. The managing partner called it “that type of marketing” that actually connects us with clients who need it now.
This legal case study case discusses how pay per call marketing channels speculative inquiries from serious leads. The firm now acquires about 38% of its cases through calls averaging 4.3 minutes and which reveal case merit quickly. Costs for qualified cases have decreased by 71% while settlement values have increased by 42%. This indicates that pay per call legal leads come with both quantity and quality. According to the managing partners, it was the first marketing that matched the profile of their ideal client.