Mastering Google Ads for Pay Per Call
Maximize your pay-per-call profit by optimizing your pay-per-call landing pages while considering all the possibilities of your Google Ads. Pay-per-call campaigns on Google are much more dependent on finding high intent terms like “emergency plumber near me” when needing pay-per-call plumbing leads, or “immediate HVAC repair” when needing pay-per-call HVAC leads. Structure your campaigns into tightly themed ad groups to ensure message match between search terms, ads, and landing pages. Use call extensions and call-only campaigns to make the action as simple by making it easier for the mobile user to dial. Your pay-per-call tracking software should integrate with Google Ads to track call conversions accurately, allowing for proper optimization. Bid strategically on commercial intent keywords while using negative keywords to filter out informational searches unlikely to convert to calls.; Pay-per-call promotion is most successful on Google with careful keyword selection: highintent search terms like “emergency plumber near me” ,for paypercall plumbing lead or “immediate HVAC repair”, for pay per call HVAC leads. You’ll want to structure your campaigns into tightly themed ad groups to assure message match between searched terms and ads and landing pages. Call extensions and callonly campaigns should be added because they make it easiest. Use your calls very well while it is fully integrated with Google Ads for the tracking of your paypercall conversions achieved through calls so that one can optimize accordingly. Bid strategically on commercial intent keywords while using negative keywords to filter out informational searches unlikely to convert to calls.
The Definitive Search Campaign Blueprint
Create improved pay-per-call revenue through advanced techniques for your Google Ads. Restrictions on location targeting should only be placed in areas that your pay-per-call service provider can service. Bid adjustments specify mobile devices where pay-per-call conversions occur mostly on-site for immediate-action cases-like pay-per-call locksmith leads. A number of big pay-per-call affiliate programs recommend using responsive search ads to test multiple headlines and descriptions with automatic maximum conversions of those paths through A/B testing. Constantly check search term reports inside your pay-per-call tracking software to identify new hot keywords and negatives. Maybe applying Google’s call-only campaigns, where a click of the ad directly takes people to the tracking number for competitive verticals such as pay-per-call insurance leads, without going through any landing page, can be tested.
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