Pay Per Call Pricing Models
Improve your paypercall landing pages and apply these smart pricing techniques to maximize pay-per-call earnings. Typical pay-per-call pricing options include flatratepercall (most applicable to pay-per-call plumbing leads), duration-based payouts (best for more complex services, as with pay-per-call legal services), and elixir models with bonuses for qualified conversions. To calculate the maximum allowable pay-per-call cost, analyze the historical conversion rates from your pay-per-call tracking software if 20% of calls convert into 100 sales. You may afford up to 20 in per-call profit for every call with a successful conversion. Most of the pay-per-call networks will usually avail dynamic pricing, that is, the payout varies depending on quality metrics tracked in real-time.
Setting Profitable Call Rates
Fine-tune the pricing strategy as advanced considerations for maximizing pay-per-call revenues. For example, make tiered pricing in which various pay-per-call affiliate programs can earn from calls with certain quality. Experiment with premium pricing for special access to high-intent callers during time slots with strong demand for services like pay-per-call HVAC leads during major weather events. For example in pay-per-call insurance leads the outcome of a call conversion to a whole life policy conversion varies dramatically worth from a quote for a simple auto quote. Use this data from your pay-per-call service provider to track your most profitable customer segments, and adjust your bids and payouts accordingly to optimize your margins.
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