FTC Rules for Pay Per Call
Refine your paypercall landing pages, adding these required elements to maximize earnings and to comply with FTC regulations. The Fast-paced Telemarketing Rulings (TSR) from the FTC demand a clear statement of who you are and the purpose of the call before the generation of any payment info, a vital condition for paid-line services such as paypercall legal services. These disclosures must be recorded with timestamps by your paypercall tracking software to facilitate evidence of compliance. Apart from this, any representation that is false and cannot be substantiated is banned by the FTC. All claims for your paypercall-directed service must therefore be objective and verifiable, and this applies whether they are paypercall insurance leads or home services. If you’re recruiting for paypercall affiliate programs, the Business Opportunity Rule may be relevant; such a scenario requires specific disclosures regarding earnings potential.
Navigating Federal Trade Commission Requirements
Here is a list of best practices for optimizing your pay-per-call landing pages to maximize earnings while complying with industry norms. The Responsible Marketing Committee of the Performance Marketing Association has defined voluntary regulations for pay-per-call networks and marketing channels regarding matters of transparency, consent, and fair business practices. Prescribed information should include the purposes for which the call is being made as well as any potential tolls being accrued by the caller, particularly in relation to pay-per-call legal services or financial products. Your pay-per-call tracking solution should record visit purposes and obtain caller consent in a manner compliant with these standards. Leading pay-per-call affiliate programs now enforce “truth in advertising” policies that instill consumer confidence beyond the letter of the law.
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