Bing Ads Strategies for Pay Per Call
To optimize pay-per-call revenue, enhance your pay-per-call landing sites while utilizing Bing’s advantages. The calls from Bing’s pay-per-call campaigns frequently cost much less than from Google, especially with demographics, such as senior homeowners, needing services such as pay-per-call plumbing leads or pay-per-call HVAC leads. Set up your campaigns differently to take advantage of Bing’s different audience profile, focusing more on desktop users, who might do some research before calling. Call extensions and geo-targeting should be done the same way as on Google, ensuring your pay-per-call tracking software is properly integrated with Bing’s platform. Use LinkedIn profile targeting on Bing for B2B services or higher-end home services that cater to professionals. Many pay-per-call affiliate programs tend to be quite successful on Bing for targeting Medicarerelated call campaigns aimed at seniors.
The Undervalued Search Opportunity
Specialized techniques to advance your Bing strategy will be maximized for your earnings. Import successful Google campaigns from Bing, adjusting the bids downward since most likely, competition is lower. Your paypercall will be further extended by targeting Microsoft Audience Network placements beyond just the search results. Many paypercall service providers report that, with the case of some specific verticals like paypercall insurance leads, Bing traffic generates a better conversion since the age audience is usually inclined to be slightly older and quite ready to call. Be strict with negative keyword lists since the match types of Bing can be broader than Google’s. It will be easy for you to call quality differences between platforms from your paypercall tracking software-backed site with Google because Bing probably provides you fewer but much qualified calls-like for paypercall legal services.
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