Plumbing Leads Transformed
A regional home services advertiser was having trouble with low quality leads and wasted ad spend. Here, our pay per call plumbing leads system through Chargeback Shield Unlimited Payment Terminal provided them access to our pay per call tracking software and premium pay per call affiliate network. Targeted pay per call Google Ads were set up, together with geo specific landing pages, call routing logic, and real time bid adjustments. In under 90 days, qualified calls were up 68%, while the cost per lead was down 42%. Management of the pay per call campaign took care of tire kickers and only connected them with homeowners ready to book for service.
Calls Converted Faster
The advertiser depended upon web forms that converted at only 3.2%; it then switched to our pay per call platform, which saw an increase in the contact rate to 28% and 65% of calls lasting over 90 seconds (high intent). Pay per call tracking determined that calls originating from mobile ads between 6 p.m. and 9 p.m. had the highest booking rate, resulting in a 70% reallocation of their budget to these high value slots. Dynamic call recording with artificial intelligence assisted scoring allowed their team to prioritize follow ups, thereby improving the close rate from 22% to 39%.
The transformational process illustrates how plumbing leads in pay per call schemes outperform conventional methods since these leads connect businesses with customers who require assistance immediately. Of the company service calls, it is 92% through our system, with callers staying on the line 4.2x longer than web leads. Simply by qualifying customers before the first ring, the average job value has increased 67%. This case exemplifies how pay per call technology converts emergencies into streams of predictable revenue.