Tracking Pay Per Call Campaigns
Hire a marketing consultancy to maximise the earning of pay-per-call by creating and optimizing their landing pages with proper call tracking setups. Start by choosing a pay-per-call tracking software that integrates well with the other marketing tools and pay-per-call networks. You will implement dynamic number insertion on the website so that unique tracking numbers are shown to different visitors depending on their source-to attribute pay-per-call plumbing leads or pay-per-call HVAC leads to their origin. You will have the call tracking platform configured to log relevant metrics; call duration, location of the caller, and outcome of the call-as per the conversion criteria of your pay-per-call affiliate programs.
The Essential Measurement Framework
Maximizing pay-per-call income can be achieved through professional ways of improving your tracking implementation. Session tracking preserves visitor context even when the call occurs after multiple site visits. Establish call scoring rules in your pay per call providers platform for automatically scoring lead quality based on call duration and other attributes. Used for offline conversion ads include pop-up and billboards in physical pay per call marketing, such as direct mail. Regular audits of the tracking systems ensure that numbers are then properly rotating and every call captured losing a little percent can drastically change optimization decisions made for the payperdial campaign.
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