Testing Pay Per Call Ad Variations
The primary objective of testing is to continually refine pay-per-call landing pages in order to maximize pay-per-call earnings. Pay-per-call advertising can only be considered effective when there’s a constant testing of different variables such as headlines, calls to action, and value propositions. The first set of tests should address broad concepts, examining emotional versus rational appeals for pay-per-call plumbing leads in terms of fear-based messaging (“Stop water damage now!”) as opposed to solution-based
Driven Optimization Methods
To up your pay-per-call earnings, refine your testing with these advanced strategies. For example, multivariate testing can be done once more call traffic allows for a grading of multiple facets together; one might find that certain images only work with certain headlines. Test various call extensions and click-to-call placements to reduce any friction in the call process. Many successful pay-per-call affiliate programs deploy heat mapping tools to collaborate with pay-per-call service data to know exactly how
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