Fighting Pay Per Call Fraud
Polish your pay-per-call landing pages with these security measures to maximize pay-per-call earnings and prevent fraud. Call verification systems should be integrated into your pay-per-call tracking software to trace strange activity, such as repeated calls from the same number or weird call duration. For expensive offers like pay-per-call insurance leads reproduce, use CAPTCHA or other bot deterrents in your lead forms. Have minimum call durations that are reasonable, making them likely to quickly drop due to the high potential of hang-up calls indicating fraud in your pay-per-call network. Making some basic information mandatory before displaying your call number often drastically cuts down fraudulent calls without having a negative impact on conversion rates for your legitimate prospects.
Protecting Your Campaigns From Abuse
To secure and maximize your pay-per-call earnings, polish off your fraud prevention with these advanced techniques: analyze call recordings and transcripts provided by your pay-per-call service providers for patterns of fraudulent calls or scripted responses; set up velocity limits that will flag unusual spikes in call volumes from specific sources. Some pay-per-call affiliate programs use device fingerprinting to spot suspicious traffic sources trying to pull off fake calls. For services where call quality matters most, like pay-per-call legal services, perhaps look into a brief IVR question screening system, one that fraudsters might have trouble answering accurately. Just keep in mind that fraud prevention is a continuous process every now and then one has to review the pay-per-call advertising sources and bar those with strangely high invalid call rates to protect profit margins from a campaign.
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