Handyman Call Marketing Success
To optimize their pay-per-call earnings, consider “FixIt All Handyman Services” and how they transitioned by pay-per-call advertising. The company created project-specific campaigns for deck staining, drywall repair, and fixture installation through pay-per-call networks and discovered that calls for visible exterior projects converted at a rate of 63%. With tracking software, they determined that calls coming in from homeowners age 45 to 65 had 82% higher average ticket values than calls coming in from millennial homeowners, and they adjusted their targeting accordingly. They worked with pay-per-call service providers ensuring call recordings, so they could find out what concerns the homeowner was expressing most and build content to address this before the call.
From 8Kto30K Monthly Revenue
These strategic enhancements optimized the handyman business for paypercall profit maximization. They crafted seasonal service packages for holiday lighting and spring maintenance, which increased call volume by as much as 37 percent in slower periods. Paypercall affiliate programs are neighborhood specific for areas with older homes that require repairs. Staff are trained to upsell during calls, increasing average job values from 185 to 320. This case study illustrates how handyman businesses can use paypercall marketing to smooth seasonal peaks and valleys while increasing average profitability per call.