Pay Per Call Industry Standards
Here is a list of best practices for optimizing your pay-per-call landing pages to maximize earnings while complying with industry norms. The Responsible Marketing Committee of the Performance Marketing Association has defined voluntary regulations for pay-per-call networks and marketing channels regarding matters of transparency, consent, and fair business practices. Prescribed information should include the purposes for which the call is being made as well as any potential tolls being accrued by the caller, particularly in relation to pay-per-call legal services or financial products. Your pay-per-call tracking solution should record visit purposes and obtain caller consent in a manner compliant with these standards. Leading pay-per-call affiliate programs now enforce “truth in advertising” policies that instill consumer confidence beyond the letter of the law.
Professional Guidelines for Call Marketers
In maintaining ethical pay-per-call earnings, enhance your operations with these standards of professionalism. Call quality scoring can be embraced whereby both conversion potential and compliance adherence could be judged deeply for services such as pay-per-call insurance leads. Most pay-per-call service providers join industry certification programs that ensure properly integrated industry best practices. Adopt transparency in reporting standards to show advertisers the sources and outcomes of calls in detail. Alternatively, you can weigh providing higher consumer protection than what is legally due for sensitive verticals such as pay-per-call Medicare leads. Good industry standards never aid just in avoiding penalties; they also give true long-term sustainability and premium positioning within the pay-per-call advertising ecosystem.
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