Insurance Call Marketing ROI Case Study
Analyzing how “Premier Insurance Partners” made phenomenal results with paypercall insurance leads is to maximize paypercall earnings. Marketing campaigns for Medicare Advantage and final expense insurance were liened with paypercall efforts to reach seniors during the open enrollment period. The company’s paypercall tracking software indicated that calls derived from educational blog content converted 28 percent more than true direct response ads, hence arriving at a contentfirst strategy. Call scoring through their paypercall networks was implemented. Followups were enhanced on calls over 4 minutes long, with conversion rates of 63 percent for such calls compared to 11 percent for calls under that duration. However, the TCPAcompliant call recording system of the company helped agents prepare for followup by delivering the customer’s questions and concerns.
$38 Cost Per Qualified Insurance Lead
For optimizing paypercall revenue generation, the insurance agency adopted the following specialized methods. They designed landing pages by state for local Medicare plan options, which raised call qualification rates by 41 percent. Their paypercall vendors helped set an IVR prequalification system to check for Medicare eligibility before transferring the call. By integrating their paypercall affiliate programs with their CRM, they tracked calls up to policy issuance, providing a cost per issued policy of $9.50. The case study shows how an insurance agency can use paypercall marketing to attract clients with very high lifetime values at sustainable acquisition costs while observing very stringent compliance controls.
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