Optimizing Pay Per Call IVR Systems
To maximize pay-per-call revenues, follow up on the improvements made to your pay-per-call landing pages with a streamlining of the IVR setup. When successfully optimized, the IVR can prequalify callers before sending them on to agents, thereby increasing conversion rates for pay-per-call plumbing leads or pay-per-call HVAC leads campaigns. Start with analyzing the recordings of your calls and determine common caller questions and pain points, then structure your IVR menu to address those points thoroughly. Prompts should be almost very short with a clearly action-oriented description. “Press 1 for emergency service; press 2 for scheduling.”
The Science of Call Routing
These techniques further emphasize improving your IVR strategy, enabling you to drive maximum pay per call earnings. Your conditional routing based chiefly on caller input ought to route the hot pay call legal service calls with high intent directly with attorneys, retaining general questions for junior staff. Use your pay-per-call tracking software to test various IVR scripts and menu layouts against one another. For the pay-per-call affiliate program with several offers, configure various IVRs for every campaign. With older callers inquiring about services like Medicare, voice recognition could help create smoother interaction for the caller.
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