Locksmith Call Marketing Profitability
To maximize pay-per-call profits, look at the finances behind “Metro Locksmith 24/7” pay-per-call economics. The company recorded every call emanating from its pay-per-call advertising campaigns using sophisticated tracking software, which showed that 63% of calls converted to onsite service with an average job value of $189. The pay-per-call networks bought per urgent-intent type keywords such as “locked out of a car” and “emergency lock change,” yielding calls with a very high conversion potential at 89%. While through pay-per-call providers it implemented the mechanism for recording calls, they found that calls answered within 22 seconds converted at three times the rate of calls answered later, thus staffing levels were adjusted.
$97 Average Profit Per Call
Locksmith Company increased their paypercall earnings by employing these strategic profit boosting practices. They increased their average ticket values by 37% through implementing surge pricing during those times where demand for calls peaked, in essence at night/weekend, with their paypercall affiliate programs strictly centered on delivering mobile search ads-in kind, ringing up only calls from people who by now locked themselves out and ready to pay an exorbitant price for service. Call duration data from their paypercall tracking software showed that 4.5 minutes had the best conversion rate on the calls, hence able to fine-tune the call handling process. The case study reveals how emergency-service businesses can achieve outstanding-margin results through disciplined paypercall marketing and operations alignment.
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