Pay Per Call Copy That Converts
This guide gives several copywriting formulas used by affiliate marketing pros to elevate pay-per-call earnings. An effective formula for emergencies like pay-per-call plumbing leads is the Problem-Agitate-Solve.” Burst pipe flooding your home? (Problem) Every minute increases water damage costs (Agitate) Our emergency plumbers arrive in 30 minutes call now! (Solve).” The Before-After-Bridge is best used in transformation business: “Sick of paying sky-high energy bills? (Before) Lower bills and perfect temperatures in your home (After) Call now for a free HVAC efficiency assessment (Bridge).” Your pay-per-call tracking software can show you what types of fear, urgency, and exclusivity trigger the most qualified calls for those specific offers.
ScienceBacked Formulas for More Calls
You can even suck in more pay and get paid per call with your own writing with these advanced secret techniques. For pay-per-call legal services, use the “StarStorySolution” model: Start with a compelling statistic (Star), share a relatable client story (Story), then present your firm as the ideal solution. Use power words that subconsciously encourage action: “immediate,” “guaranteed,” “limited” in headlines and call-to-action buttons. Many pay-per-call networks do well with an “If-Then” construction: “If you’re experiencing [specific symptom], then call now for [specific solution].” Experiment between conversational and formal tones-perhaps pay-per-call HVAC leads would respond better to a more friendly, inviting tone while pay-per-call insurance leads would better take an authoritative, more official phrasing.
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