MobileOptimized Pay Per Call Pages
Aimed at optimizing your pay-per-call landing pages for better mobile performance, this will further translate to more income on pay-per-call. More than 70% of incoming calls through pay-per-call plumbing leads are from mobile devices, hence making it more critical to have a good flow. Use large, thumb-friendly call buttons that are not less than 48 x 48 pixels, which are impossible to miss or misclick. Use a click-to-call link that automatically dials when tapped, rather than just displaying the number, and is mobile-specific. Streamline forms to the essentials sometimes; most pay-per-call networks found single-field “Call Me Now” forms outperform multi-field alternatives. Finally, ensure pay-per-call tracking software accurately attributes calls to mobile users, as the user journey often involves multiple devices before the final call.
Capturing the ClicktoCall Majority
Refine your mobile approach to maximize earnings through pay-per-call with the use of these advanced techniques. Keep the design viable for one-handed input, with essential elements situated in thumb zones. Using mobile-specific social proof (e.g., “32 people called about this service today”) generates better conversions for many pay-per-call affiliate programs than generic testimonials. To optimize mobile load times, be sure to serve correctly sized images, something that plagues many pay-per-call HVAC lead-generating pages with too large pictures of equipment. Test whether sticky buttons that maintain their position when the user scrolls are more effective than inline ones, which show up at strategic points in your copy. For local services such as pay-per-call legal services, add a conspicuous Get Directions button along with a button to call visitors who may want to drop in after calling.
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