Turbocharging Pay Per Call Page Speed
Lightning-fast loading speeds can improve your paypercall earnings by making those pages as effective as possible. And data reveals that more than half of potential callers are lost when pages load after three seconds; this is true for time-sensitive offers such as paypercall plumbing leads or paypercall HVAC leads. Start with compressing all images into as high a quality as possible tool like TinyPNG can reduce file sizes by 70% or more. Minimize renderblocking JavaScript, especially from your paypercall tracking software, deferring nonessential scripts. Implement browser caching so repeat visitors load your pages instantly. Choose a hosting provider that has servers maybe a few kilometers away from your audience a must for locationbased services generating paypercall legal services leads or other local offers.
Why Every Millisecond Counts
To maximize pay-per-call, speed optimization must be done even better, and these techniques will refine that: Serve page assets from the point closest to each visitor using a CDN. Lazy load below the fold images and video to get a really major impact across many pay per call networks. Audit your page through Google’s PageSpeed Insights to find out where the exact bottleneck(s) happen – often you will find issues such as un-optimized CSS delivery and oversized web fonts. Have AMP versions of the pages to be served to mobile users (the most important kind of users in pay per call advertising) so that they almost instantly load. Small speed improvements can dramatically multiply call conversions: tests show that every second improvement in loading time adds more than 7% notches on conversion-for high value offers like pay per call insurance leads.
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